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Exit the bad boys and make way for the soft boys who will make them old-fashioned

The very definition of kindness incarnate, the sweet boy is assumed by an anti-masculinity style, which has gone viral on social networks, and in particular ICT Tac, the playground of Generation Z and K-pop boy group, to whom we owe the return of this big trend. In the category of sweet boys to the magnetic charm, we ask in priority Timothée Chalamet, Harry Styles, Cole Sprouse and Jaden Smith, who fully assume their locker room asexual fashion. In other words, which contains all the elements necessary for the construction of a look with an androgynous aesthetic, thus threatening the wardrobe of bad Boys.

Fashion trend 2022: who’s in the soft boys’ shopping basket?

What changes thanks to sweet boys ? Men are more daring with pastel colors, pieces non-gendered and mix different men’s and women’s clothes and accessories together, to sign the resurrection of fashion unisex. A trend carried, and widely approved by the artistic directors of luxury houses, like Alessandro Michele for Gucci, by Hedi Slimane for Celine, by Kim Jones for Dior Man or Anthony Vaccarello for Saint Laurent, thanks to which the male and female silhouettes sometimes merge to become one. Floral shirts, skinny and fitted cuts, all clothing variations are now considered.

The least we can say is that the charm operates. As proof, on Google, the search term “soft boy” jumped +157% from December 2021 to January 2022, according to Stylight. The most frequent queries? The Converse (+42% of requests), the chinos (+44%), lilac (+41%) and pink (+40%) fashion pieces, denim jackets (+24%) and pearl necklaces (+15%). From the simple short-sleeved t-shirt, associated with pink corduroy pants, an accumulation of bracelets, visible socks and high-top sneakers as Timothée Chalamet inspires us, the style sweet boy opens the field of all possibilities.

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* Data refer to the period from December 21 to 31, 2021 compared to January 1 to 10, 2022.



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