While the investiture of the robes is ideally profiled in the register of spring-summer clothing essentialshis candidacy was almost rejected in favor of the new mandate that the swimsuit.
Omnipresent on the style market, this stylistic attribute of the beach nevertheless accounts for specific models, which consumers covet at all costs, before going on vacation imminent. Spearheading this craze, and as usual, the platform Stylight is no exception to the rule, and portrays the most popular swimwear trends from the moment. On Google, or directly on the site, with its 160 million annual buyers, behavior analyzes are formal. 8 models of swimsuits individuals stand out, and are preparing to flood the beach styleeven before summer unrolls its beach towel.
What are the hottest swimwear trends for summer 2022?
Although we anticipated it, it is never unpleasant to see that we were not mistaken. And for good reason, at the turn of the summer season, the 1 piece swimsuit supplants its longtime adversary, the bikini yet a symbol of the liberation and emancipation of women’s conditions in the 1950s.
Thus conserving its retro charm which gives it a sixties charismatic, the 1 piece swimsuit becomes the new object of desire, thus shaking up current dress codes, to bring them back to those of past generations. According to Stylightclicks for this covering model also doubled in March and April 2022, compared to the same period last year, while searches for bikinis fell 13%. Coincidence? Certainly not, and here is how our Fashion Journalist explains it.
The swimsuit with a deep neckline
(+175% on Stylight compared to last year)
Common thread of the Chanel Spring-Summer 2022 show, the 1 piece swimsuit with retro influences could not stop there. Because if a fashion trend eclipses the others until it becomes one of such magnitude, we can say that brands and creators play a major role in this theatrical staging. Such is thus the case of jersey coveringcharacterized this season by a deep neckline, even voluntarily oversized, to wear next to the skin, or to cover with an accumulation of necklaces.
(+107% on the platform)
If the tankinis has crossed your nets on social networks, do not hesitate to fish it out by refreshing your news feed. This year, the modosphere could count on the mannequin plus size Paloma Elsesser who extols the merits of the tankini, this variant of the bikini made up of a bra and very short triangular swimming trunks, but also and above all of a waterproof top that looks like a tank top.
The swim skirt
(+163% on Google)
Well the type to pass the buck, the fashion trends sometimes win matches. Such is the case of the swim skirt, big winner in the “swimsuit” category. More uninhibited than its alter ego of beach shorts, but more modest than panties, the swim skirt convinces many women, who continue to increase its popularity on the Internet. Camouflage but not too much, comfortable and sensual… Are we surprised by the effervescence around the swim skirt which replaces the bikini bottom? The answer is no.
The belted swimsuit
Figurehead of the most prominent fashionistas of the moment, the belted swimsuit makes a smooth transition from the beach wardrobe to that of ready-to-wear. A reversal of situation that this swimwear owes priority to its belt, corded and sewn on its fabric water-proof. An accessory imbued with the nostalgia of the style of the 1950s, which then becomes one of the most trendy of 2022. The morphological asset? The fitted swimsuit makes an hourglass waist for any figure.
As usual, crochet forges strong ties with fashionistas at the start of summer. After weaving dresses and pants, crochet is now tackling swimsuits that consumers are looking for in droves on the Internet. A success that stems in particular from its presence at Coachella, and on the catwalks of Fashion Week Chanel, Chloé, Alberta Ferretti, Acne Studios, and Altuzarra spring-summer 2022. Our fashion advice? Avoid going into the water with the crocheted swimsuit at the risk of damaging it, and instead wore it by the pool, with a skirt and flip-flops.
The sportswear swimsuit
(+247% clicks on this category compared to last year)
Far from being out of breath by this new race for style, the sporty swimsuit gives a great lesson to its rivals, much slower than it. Convinced, the American actress Eva Longoria has even chosen him as a new ally to afford a sunny laziness ahead of the summer, and we understand why. With unparalleled athleisure lines, and witness to legendary practicality, the swimsuit sportswear is the driving force that provides, as a bonus, protection to overcome UV rays.
After the consecration of the “cut out” dress, it is hardly surprising that the cut out swimsuit imposes its style. Subtly cut, the cut out swimsuit thus becomes the new pass for a idleness hooked up to the beach.
In lurex or sequins, the swimsuits of proven party girls are excuses to party and draw attention to her mermaid silhouette this summer. With reflections sometimes iridescent, sometimes flashy, lurex swimsuits take on the appearance of modern-day disco balls, and now lead the dance.
The data recorded by Stylight are comparisons between the period from 1er March 2022 to April 20, 2022, and the same dates in 2021.