Relentlessly awaited after three years of work, the first exclusive collaboration between the southern designer Simon Porte jacquemusfounder of his eponymous brand and the American giant Nike, ends the suspense. Starting the June 28, 2022the kick-off will be launched, and sales will be open to both fashion aficionados and sports enthusiasts, gathered around a single match, that of the capsule collection. Jacquemus + Nike. What can we say? The ball is in both camps, and the labels win the stylistic part.
Jacquemus + Nike: the most fashionable capsule collection of summer 2022
“Simon’s power lies in the sensuality and emotion of his creations… He has a knack for making the mundane truly special.”, entrusted to vogue Jarrett Reynolds, Nike VP of Catalyst Apparel Design. Is it therefore surprising that the sports equipment manufacturer called on the creative genius of the young 32-year-old designer? The answer is no.
Himself a seasoned collector of the vintage Nike ACG (All Conditions Gear) range, Simon Porte Jacquemus naturally imposed himself to sketch the outlines of a brand new summer collection.
Perfect extraction of couture DNA from jacquemusand the sportswear spirit of Nike, this fifteen-piece collection is a vitamin concentrate that meets all the needs of modern-day consumers. Articulated around technical materials specific to the renowned sports brand, and fluid and minimalist sketches, the very essence of Jacquemus, this solar capsule brings together the fashion essentials for summer survival.
From pearly white cycling shorts crafted in Nike knit, to a bare-back dress butt cleavage suitable for both training and city outings, from a unisex hiking bucket hat to a pleated skirt inspired by the French designer’s favorite players, Naomi Osaka and Emma Raducanu… The collection Jacquemus + Nike especially honors a pair of sneakers legendary, one of the Bestsellers of the brand with the comma “Swoosh” logo, representing a wing of the Greek goddess Nike.
Nike sneakers: the favorite shoes » by Jacquemus
The flagship model? A new edition of running shoesHumaraaccustomed to being reissued from every angle, since their creation in 1997. Initially inspired by the aesthetics of motorcycle wheels, and enhanced by a thick sole, the basketball Humarais the new muse of jacquemus. “I wanted this collection to speak to a wider audience, not just an elite.”, confirms the Marseille designer to vogue. Shoes with sporty lines, echoing the white sneakers from its 2014 and 2015 collections, which the public seemed to miss.
” For this collaboration with Nike, I wanted to create a collection that reinterprets women’s sports shoes. “, explains Simon Porte Jacquemus in the press release. Littered with ” sensual details ” and of ” neutral colors », the collection that unites the two legendary brands, embraces the trajectory that the adopted Parisian couturier wishes to take. Knowing that these are Jacquemus’ favorite sneakers, there is no doubt that their reissue will be a memorable success. A collection that redefines ready-to-wear summer » and which is comfortable in all circumstances.
The Jacquemus + Nike collection will be available for sale from June 28, 2022, on the website Jacquemus.com.